Aleyda Solis on International SEO & How to Be Super Productive While Traveling [PODCAST]

She’s spoken at Pubcon, BrightonSEO, Inbound, Search Love, MozCon, SMX, and many more.

In 2018, Aleyda was also named the European Search Personality of the Year – an award she deserves for her notable experience in working in competitive SEO industries globally and significant contribution to the SEO community.

In today’s edition of Better Know an SEO Pro, I will be talking to Aleyda Solis on how she approaches international SEO and her secret to staying productive despite her hectic traveling and speaking schedule.

Show Notes

• Aleyda shares how she gets work done while traveling and speaking in so many conferences. [3:17]
• Time management tips that worked for Aleyda. [11:00]
• The biggest challenges Aleyda faced while working remotely. [14:06]
• SEonthebeach, held in La Manga, Murcia, Spain, is an SEO conference close to her heart. [17:08]
• What is Aleyda’s biggest motivation for doing so many conferences? [19:37]
• Here’s how many airline miles Aleyda has accumulated from her travels. [20:41]
• Aleyda talks about what being named the European Search Personality of the Year in 2018 meant to her. [22:59]
• On the moments leading up to the announcement of the European Search Personality of the Year. [26:11]
• Winning the award is a career highlight for Aleyda. [27:48]
• Aleyda looks back at how she started her career as a front-end web developer, what led her to get into SEO, and how she learned in the early days. [28:54]
• The pros and cons of being a niche expert and why you need to balance it out. [33:30]
• How did Aleyda end up starting her own company after years of working at an agency and in-house? [36:57]
• Aleyda shares her biggest struggle at the beginning as she went solo. [41:21]
• How she sets expectations for clients and internal stakeholders. [44:11]
• On the future of international SEOs in relation to translation and optimization. [52:52]
• Aleyda touches on the low-impact SEO tactics she feels the community spends too much time stressing about. [57:33]
• She tries to stay positive and put things into perspective whenever she encounters challenges in her career or when things don’t go as expected. [1:02:21]
• Why Aleyda came up with Crawling Mondays and what people can learn by checking it out on YouTube. [1:07:03]
• How Aleyda stays current with all things SEO. [1:09:47]
• Aleyda dishes out her core tool kit for doing SEO. [1:12:19]
• If she could go back in time and give her younger self advice, Aleyda would tell herself to enjoy more and don’t stress so much. [1:19:33]
• Aleyda would be a web designer or front-end web developer if she wasn’t in SEO or marketing. [1:20:37]
• “Always validate.” This is what Aleyda considers as the best piece of SEO learning she’s had. [1:23:08]
• The worst piece of SEO advice she’s heard. [1:27:08]
• Aleyda’s tips for industry newcomers who want to achieve sustainable success in SEO. [1:28:52]
• Progressive web apps are among the things she’s most excited about SEO right now. [1:33:24]
• On the future of popularity and demand for SEO services. [1:34:50]
• Aleyda’s best international SEO tip for this year. [1:46:38]
• What’s next for Aleyda Solis? [1:48:46]