Start implementing this unique blog strategy which combines three tactics: intentional storytelling SEO, USPs, and sales blending. 

The post 3-Step Blog Strategy That Works: Storytelling, USPs & Sales via @ronlieback appeared first on Search Engine Journal.

Davis Nguyen talks about customer testimonials – specifically how to get them and how to get the most out of them.

The post Getting the Most From Customer Testimonials with Davis Nguyen [PODCAST] appeared first on Search Engine Journal.

Twitter confirmed it’s testing a new feature, called Fleets, which is similar to Instagram and Snapchat stories.

The post Twitter Announces Stories Feature, #RIPTwitter Trends Worldwide via @MattGSouthern appeared first on Search Engine Journal.

Google’s Daniel Waisberg stated that sites don’t necessarily need sitemaps unless they fall into one of three categories.

The post Google: Only Worry About Sitemaps if Your Site Meets This Criteria via @MattGSouthern appeared first on Search Engine Journal.

We compared the paid search performance of seven healthcare-related brands in Bing vs. Google. Here's what we discovered.

The post Why Bing Should Be First in Your Healthcare Search Strategy [DATA] via @jonkagan appeared first on Search Engine Journal.