Keywords are the foundation for everything in PPC. Read this guide to understand how to use keywords in your paid search campaign effectively.

The post What Are Keywords & How They Work in PPC via @AndrewLolk appeared first on Search Engine Journal.

Looking to write meta descriptions that convert local traffic into customers and leads? Learn how in this edition of Ask an SEO.

The post How to Write Meta Descriptions for Local Stores via @rollerblader appeared first on Search Engine Journal.

Struggling to create a pricing strategy that resonates with your agency business model? Find the sweet spot by analyzing cost, price, and perceived value.

The post What Is the Right Price for Your Agency’s SEO Services? via @seomonitor appeared first on Search...

YouTube is launching the Shorts Report, a biweekly resource for creators with information about product updates, video inspiration, and content creation tips.

The post YouTube Launches Biweekly ‘Shorts Report’ For Creators via @MattGSouthern appeared first on Search Engine Journal.

Twitter is reportedly looking to add a new stream of revenue by offering premium features through a monthly subscription.

The post Twitter Eyes Subscriptions for Premium Features via @MattGSouthern appeared first on Search Engine Journal.

Microsoft Bing’s large-scale multilingual spelling correction models, collectively called Speller100, are rolling out worldwide with high precision and high recall in 100-plus languages.

The post Bing Launches Large Scale Spelling Correction Worldwide via @MattGSouthern appeared first on Search Engine Journal.

Facebook and Instagram Shops are adding Shopify as a payment option which is estimated to increase conversion rates by 1.72x.

The post Facebook & Instagram Shops Integrate With Shopify via @MattGSouthern appeared first on Search Engine Journal.

A successful PPC campaign begins with a goal-oriented strategy. Learn five common PPC goals and what you can do to accomplish each one.

The post How to Develop Your PPC Strategy via @LisaRocksSEM appeared first on Search Engine Journal.

On today’s Search Engine Journal Show LIVE, Loren Baker and Greg Gifford will be going over what’s important and what’s changing for Google My Business and Local Search in 2021. First off, they discuss the recent add-ons for Google My Business for auto dealers when...

On today’s Search Engine Journal Show LIVE, Loren Baker and Greg Gifford will be going over what’s important and what’s changing for Google My Business and Local Search in 2021. First off, they discuss the recent add-ons for Google My Business for auto dealers when...