Marketers are always seeking better and more effective marketing initiatives. Here's how YouTube Ads can help strengthen brand awareness and SEM efforts.

The post How to Use YouTube Ads to Support SEM: A Step-by-Step Guide via @jonkagan appeared first on Search Engine...

When done properly, guest posting will help amplify your brand awareness and build reputable links. Here's how to guest post in 2021.

The post Guest Posting in 2021: Amplify Brand First, Build Links Second via @ronlieback appeared first on Search Engine Journal.

Google’s Gary Illyes reveals the search index uses a tiered system where the most popular content is indexed on faster, more expensive storage.

The post Google Uses Faster Storage For High Demand Pages via @MattGSouthern appeared first on Search Engine Journal.

Signing on to work with a search marketing agency can be a big commitment. Learn the nine factors to consider in hiring an agency.

The post 9 Factors to Consider in Hiring a Search Agency via @coreydmorris appeared first on Search Engine...

Is it still worth it to invest in Super Bowl ads in 2021? Find out here, and learn why YouTube is a good alternative.

The post Are Super Bowl Ads Worth the Money or is YouTube an Alternative? via @gregjarboe appeared first on

Learn how to build a productive relationship with your agency and the warning signs to look out for when hiring one on our next webinar.

The post 5 Secrets to Getting the Most Out of Agencies [Webinar] via @brentcsutoras appeared first on

Advertisers have until July 1 to run Gmail Ads. After that, they will become read-only, and Discovery campaigns will be the only option.

The post Gmail Ads Absorbing Into Discovery Campaigns via @SusanEDub appeared first on Search Engine Journal.