Lead gen advertising can get expensive – especially if you have a long buying cycle. Check out these tips for improving lead quantity and quality.

The post 5 Ways to Improve Your Lead Gen Campaigns Throughout the Funnel via @hoffman8 appeared first on

Major online shopping revenue is coming this holiday season. Don't miss out! Use these tips to help kick off your social media advertising strategy now.

The post Why You Need a Holiday Social Media Advertising Strategy Right Now via @danibeetalks appeared first on

Instagram is launching a mini-site full of new resources created to help small businesses get the most out of Instagram Shops.

The post New Instagram Resources For Small Businesses via @MattGSouthern appeared first on Search Engine Journal.

Google cautioned that updating a web layout can affect rankings, even if URLs and content remain the same.

The post Google Says Changing Web Layout Can Affect Rankings via @martinibuster appeared first on Search Engine Journal.

Facebook is bringing the best of Messenger to Instagram DMs which will allow users on both platforms to seamlessly connect with each other.

The post Facebook Merges Messenger With Instagram DMs via @MattGSouthern appeared first on Search Engine Journal.

Google is making shopping ads free in more countries following the rollout of free shopping ads in the US earlier this year.

The post Google Makes Shopping Ads Free Worldwide via @MattGSouthern appeared first on Search Engine Journal.

An FAQ page is one of the best ways to help people visiting or using your site. Here are 25 examples of useful FAQ pages.

The post 25 of the Best Examples of Effective FAQ Pages via @LWilson1980 appeared first on Search...

A lawsuit is expected to be launched against Google by the US Justice Department according to a report from Reuters.

The post Google Reportedly Getting Sued By US Justice Department Next Week via @MattGSouthern appeared first on Search Engine Journal.