Here are five ways to make sure that your older evergreen content is still getting the attention it deserves.

The post How to Promote Your Old Evergreen Content: 5 Tips via @KristiKellogg appeared first on Search Engine Journal.

Increase conversions on your content marketing campaigns by communicating the benefits of what you have to offer.

The post Features vs. Benefits: How to Hit Your Content Marketing Sweet Spot via @seocopychick appeared first on Search Engine Journal.

To succeed in SEO, you'll need to think like a machine, understand users, and deliver the best experience.

The post The Future of SEO: What SEO & Marketing Pros Need to Understand via @kaliblissyoga appeared first on Search Engine Journal.

In what could be a precedent-setting case, the FTC fined a US business over selling fake likes and followers.

The post Selling Likes And Followers Has Been Ruled Illegal By the FTC via @MattGSouthern appeared first on Search Engine Journal.

Google Ads is updating the ‘Placements’ column in Reports Editor with the same data displayed in campaigns and ad groups.

The post Google Ads Changes How ‘Placements’ Data is Displayed in Reports Editor via @MattGSouthern appeared first on Search Engine Journal.

Google has been spotted testing Q&A videos in the knowledge graph cards for universities.

The post Google Tests Q&A Videos in Search Results for Universities via @MattGSouthern appeared first on Search Engine Journal.

Google Registry has made the .new domain extension available for anyone to use to create custom shortcuts.

The post Google Lets Anyone Register a .New Domain to Create Custom Shortcuts via @MattGSouthern appeared first on Search Engine Journal.