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How Quickly Should Brands Respond to Consumers on Social Media?

19 Dec How Quickly Should Brands Respond to Consumers on Social Media?

Posted at 14:00h in Business by
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Most US adults say brands should respond to consumers' comments on social media within a day, according to recent research from Clutch.

The report was based on data from a survey of 532 adults age 18 and older in the United States who use social media.

Some 83% of respondents say if they try to interact with a brand on social media they expect a response within a day; 38% expect a response within an hour; 15% expect a response within a couple of days; and 2% in more than a couple days:

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