Instagram Benchmarks for Brands: Engagement, Hashtag, and Emoji Trends - Website Pro USA
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Instagram Benchmarks for Brands: Engagement, Hashtag, and Emoji Trends

09 Jan Instagram Benchmarks for Brands: Engagement, Hashtag, and Emoji Trends

Posted at 14:00h in Business by
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Video is the content type that tends to spark the most engagement on Instagram, according to recent research from quintly.

The report was based on data from an analysis of more than 8.9 million Instagram posts made by 44,432 brand profiles between January 1 and September 30, 2018.

Carousel posts (posts with multiple images) garner 2.2% more engagement (likes and comments) compared with single-image posts, and video posts garner 18.6% more engagement compared with carousel posts.

Video posts garner 21.2% more engagement, on average, compared with image posts.

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