LinkedIn Adds 3 New Marketing Objectives to Campaign Manager via @MattGSouthern - Website Pro USA
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LinkedIn Adds 3 New Marketing Objectives to Campaign Manager via @MattGSouthern

11 Jul LinkedIn Adds 3 New Marketing Objectives to Campaign Manager via @MattGSouthern

Posted at 01:38h in Business by
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LinkedIn is adding three new ways for marketers to achieve their advertising goals.

Using Campaign Manager, marketers can now optimize their LinkedIn marketing campaigns for the following objectives:

  • Brand awareness: Increase share-of-voice through top of funnel campaigns that charge by impressions.
  • Website conversions: Optimize campaigns for specific website actions, like purchases or event registrations.
  • Job applicants: Ads can now be created to drive job applications.
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LinkedIn Adds 3 New Marketing Objectives to Campaign ManagerLinkedIn Adds 3 New Marketing Objectives to Campaign Manager

In an announcement, the company says:

“These new offerings are designed to continue to make it easier to improve key results and better align with your campaign objectives. Early results show it’s working, we’ve seen a 67% lift in customer satisfaction compared to our legacy Campaign Manager experience.”

Along with this update, LinkedIn is optimizing its click pricing to align with the selected objective.

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If website visits are the objective, for example, then marketers will only be charged for clicks that go to a landing page on their website.

CategoryNewsLinkedIn
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