Traditional mobile apps consume huge space on users devices and thus, become frustrated when installing yet another app to their device. Alternative to a messaging app, ChatBots are the latest sales platform to reach to your potential audience. We’ll build your own bot and boost your business to reach over 900 million people around the world.
Nowadays, users are installing messaging apps not only to chat with their friends but also to see the content, browse merchandise and purchase their content with their favorite brands. Many messaging applications like Telegram, Slack, Facebook, Line and WeChat enable users to interact with the third-party services within the messaging interface.
Like email, chatbots allow you to tag customers so the bot can deliver customized responses. You can ask a question like, “Do you prefer yellow shows or red shoes?” or “Are you interested in buying this today or later?” We can set-up the bot to tag customers based on their answers and the tags allow the bot to deliver customized follow-up messages. For instance, you don’t want to sell to people who aren’t interested in yellow shoes, but you would offer the users preferred colors instead.
Just like a human, messaging bots can read and write messages. Bots can be encoded to perform automated actions. Interestingly, they can initiate action and respond to the requests from the other users as well. Bots automate transactions, workflows and conversations. They are of different types such as:
Chatbots are automated messages that sometimes use AI (artificial intelligence). They provide a completely different experience than the regular communication that we typically expect to receive from a business.
They are more personal than email, more targeted than Twitter, and have the ability to showcase your personality way more effectively than any other marketing channel.
Chatbots can also complete tasks that take normal humans hours to do like fetching data, finding outliers, and doing research.
The most popular platform for chatbots is Facebook Messenger, not only because of the hundreds of millions of users that use Messenger every day but also because it’s so versatile.
Here are a few things awesome strategies that can help you significantly grow your business using a Messenger chatbot.
Create pop-up notifications and lead magnets using chatbots
Bots can send more than just texting message through the Messenger Platform’s new Send/Receive API. They will respond with the structured messages consisting of links, images and CTA buttons. These could enable users to reserve table in a restaurant, review an e-Commerce order and more. Users can swipe through product carousels and pop out to the web to make payment for their purchase.
Right now, Facebook Messenger Platform doesn’t allow users to make payment directly through the credit card that added to Messenger.
Chatbots enable users to access services directly through a messaging application by chatting with a “bot”. So mobile users don’t have to download a separate app for the business, as they only require Facebook messenger and that’s it. One app will lead the show.
For an e.g. if you’re having coffee with likeminded people at Fika in Upper West Side, Manhattan and going back to your stay at Holiday Inn, you just need Facebook messenger and chat with Uber to ask for taxi. Uber hasn’t launch this type of app yet, but this is the possibility of using chat bots.
Being like a real human, Chatbots answered to predetermined questions or more complex ones that automatically improves the conversation between users and business. Bots can be more efficient than using an application.