How Does SEO (Search Engine Optimization) Work?

21 Feb How Does SEO (Search Engine Optimization) Work?

Does your site have the proper SEO (Search Engine Optimization)?

Most webmasters would agree what is required to apply to your website to get the attention of major search engines. There is a list of items you should pay attention too including "Keywords Analysis & Research". Keywords are less important these days than previously. Google has improved algorithms to read content on your site as well as identifying images. For example, these algorithms can distinguish between a cat and a dog easily.

Another step in attracting Google and Bing to your site includes "Manually Directory Submissions". These directories are recognized by the search engines and are given a certain credibility towards establishing your site.

Most commercial websites will include "Press Release Distributions To Other Major Sites) Google and Bing harvest much metadata and useful information from these sites for their search engine indexes. Remember, information is what the search engines need to deliver to their visitors.

Using pre-written articles, you can also optimize using Web2.0/Blog postings throughout established websites including social bookmarking submissions and classified Submissions.

Another technique includes Unique Article Writing (400+ words or more). The search engines are all about "content" which requires writing descriptive articles regarding generating the focus content of your website. Press Release Writing (350+ words) also adds needed content and improves your overall score with the search engines.

You should always use "Keyword Mapping" and "Keyword Research" to analyze your site's potential of what specific keywords apply to your content. Keywords should also be included with all "New Pages" to ensure they are listed and will independently show up on search results on their own. Each page with the proper content can act as a billboard for your main website.

If you are in a competitive industry, it is always a good idea to generate a comprehensive "Competitor Analysis" to determine how far ahead (or behind) your website compares. Competition has increased over the years for almost every industry and is only getting more competitive. There are many companies that provide analysis and specific information that can help your site move ahead.

In some ways, Google and Bing don't place so much importance on "Title Tags", "Meta Tags", "Alt Tag", but you still need them and they should be accurate.  Suggestions on how these tags should be structured vary, but with a little research you should be able to accurately describe them and get more (weight) of importance from the search engines.

All sites should have a "HTML Site Map" and a "XML Site Map Setup". Google and Bing use these maps whenever they index your site. It tells them immediately what pages you have and will follow these maps to get information on your services or information. If they decide that the information is relevant, they will give more importance to their ranking on your site and this will help them determine which visitors they will send to you.

When Google and Bing index your site, it's more about content than anything else. The more relevant content you have the better. One thing you should consider is "Anchor Text Optimization". This is perhaps the most IMPORTANT thing you could design your website around. With both major search engines developing AI (Artificial Intelligence) they are more aware than ever what is considered relevant or great content and will send their visitors to the best website that provides quality content.

Finally, you should ensure that you visit the "Google Webmaster" and setup up any additional structures or information they suggest. Additionally, that includes a "Google analytics setup" which requires more time than expertise. Utilizing these services will ensure that you are providing excellent content and building your website that is available to mobile and desktop users. Google will be implementing the "Mobile Index" in 2018, so make sure you understand what the requirements are to get included in this index moving forward.