02 Dec Top 16 SEO Podcasts for 2021 via @martinibuster
Podcasts are a great way to keep up with the latest events in SEO.
But they can also help keep your skills up to date.
The following 16 podcasts were selected because of the trustworthiness of the information and how actionable and inspiring it is for SEO professionals.
1. Search Engine Journal Show
Hosts: Loren Baker, Brent Csutoras, and Danny Goodwin
The Search Engine Journal Show podcast features interviews with top experts, discussion of SEO topics, and lots of actionable SEO tips.
2. Webcology
Hosts: Jim Hedger and Dave Davies
This is a regularly published podcast featuring the endlessly listenable banter of Jim Hedger and Dave Davies.
Webcology gets you up to date with the latest and most interesting developments in SEO and also features guests worth listening to.
Both Jim and Dave are industry veterans with years and years of experience.
Listening to their podcast is like having a coffee break with friends.
3. SEO 101
Hosts: Ross Dunn and John Carcutt
Regularly updated SEO podcast.
It’s called SEO 101 but the podcast contains information that will be relevant for all search marketers.
4. Voices of Search Podcast
Host: Benjamin Shapiro
Podcast about SEO and content marketing.
5. The Business of Digital Podcast
Hosts: Mat Siltala and Dave Rohrer
Mat Siltala and Dave Rohrer are experienced SEO practitioners with a wealth of professional knowledge.
They publish on a mostly weekly basis covering a wide range of advanced topics you might not find on other shows.
Recent topics include:
- Leadership and team building.
- Ways to test and improve CTR from Google and Bing.
- Tools for reusing video and audio content.
- Social media posting patterns.
- Content scheduling.
- An interview with Fabrice Canel of Bing.
Mat and Dave are generous hosts that are a pleasure to listen to.
Highly recommended.
6. Edge of the Web
Host: Erin Sparks
Edge of the Web features guests who are established SEO experts.
People like Jessica Bowman, Kristina Azarenko, Google’s John Mueller, Dixon Jones, Will Critchlow, and Paul Shapiro.
This podcast is about serious get-things-done brand of SEO by experts who have been in the business for many years.
This is one of my personal favorites.
7. Food Blogger Pro Podcast
Host: Bjork Ostrom
Food Blogger SEO podcast focuses on everything to do with monetizing a website.
Even if you aren’t a food blogger, you still might get something out of this podcast.
Topics include:
- Optimizing ads.
- Scaling your business.
- Protecting your content – policies and trademarks and disclaimers.
- Running a subscription-based business.
- Write more, better, and smarter.
Also, other topics that are equally relevant for publishers of informational type content.
8. Social Media Marketing Podcast by Social Media Examiner
Host: Michael Stelzner
Podcast on topics related to using social media as a sales funnel, how to improve marketing with bots, creating content, and video that attracts customers.
This podcast is about more than gaining followers.
It’s focused on the things that matter – building traffic and increasing sales.
9. Google Podcast: Search Off the Record
A fairly frequently published podcast, approximately two shows a month from Google.
It’s worth listening to because it’s created by members of Google’s Search Relations Team.
It provides a behind-the-scenes look at how decisions are made, projects Google Search is working on, and other topics of interest to the SEO community.
Will it make you a better search marketer?
Yes, this podcast will make you a better SEO professional.
The hosts touch on a wide variety of topics that provide insights into indexing, how sites are rendered, and even how algorithms treat brand new sites.
10. Marketing Scoop Podcast by SEMrush
Host: Laura Morelli
Regularly published podcast featuring actionable advice on the topics of:
- Content creation.
- Customer retention.
- Increasing conversions.
- Recovering from a Google penalty
Also other marketing ideas that are directly and indirectly related to SEO.
11. Duct Tape Marketing Podcast
Host: John Jantsch
A marketing podcast that touches on the brand and on-page parts of SEO.
The host interviews leading marketing professionals, including Seth Godin, Robert Cialdini, and Ann Handley.
If those names mean nothing to you then you are in for a mind-blowing treat.
Duct Tape Marketing delves into content creation and creating traffic but it will also inspire you with topics that are indirectly related to SEO and more about marketing strategies for building a popular website.
12. The In Search SEO Podcast by Rank Ranger
Host: Mordy Oberstein
A regularly published podcast covering a wide range of news and topics of interest to the search marketing community.
Topics include link building, recent updates, interviews with people like John Mueller, and actionable SEO strategies.
What I like best about these podcasts is how virtually every episode has something actionable to take back to the office.
13. Cashing in on Content Marketing
Host: Amanda Milligan
A frequently published SEO and content marketing podcast featuring useful topics like:
- Making the most of user-generated content.
- Aleyda Solis discussing how to use an SEO lens to improve your content.
- Sujan Patel on how content fuels massive brand growth.
14. Marketing Over Coffee Podcast
Hosts: John Wall and Christopher Penn
Frequently published podcast over topics that are directly related to online marketing such as:
- Crawl budget.
- Marketing AI.
- The power in explaining someone’s problem better than they can.
- 5 Techniques to change someone’s mind
Other topics, too, that often relate to converting a site visitor to a customer.
15. Everyone Hates Marketers Podcast
Host: Louis Grenier
Podcast by former Senior Marketing Strategist at Hotjar.
Features interviews with successful marketers, sharing no-fluff high-quality advice on how to be successful.
Recent topics include:
- How to increase conversions.
- Choosing the right value proposition.
- How to experiment quickly and find huge wins.
- How to get journalists to actually open your email and read your stuff.
- How to create content that drives conversions and leads.
16. Masters of Scale
Host: Reid Hoffman, Founder of LinkedIn
Available on Spotify and Apple Podcasts.
Masters of Scale is a podcast focused on marketing and growing a business to be big.
The podcast features interviews with the CEOs and founders of some of the most wildly successful companies.
For example, you can learn the secrets of building a community from the CEO of Nextdoor.
Another episode is a discussion with the co-founder of Peloton discussing how to create super-fans.
While not directly about SEO, many of the topics are useful to anyone with an online business who desires to grow bigger, hosted by the founder of LinkedIn.
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