25 Feb Twitter Lets Users Monetize Tweets With ‘Super Follow’ via @MattGSouthern
Twitter presents a first look at a new feature called Super Follow which lets users pay a monthly fee in exchange for premium content.
At its Analyst Day event on Thursday, Twitter previewed several new features on the way including a new feature which looks similar to Facebook Groups.
With the event being geared toward investors, Twitter capped off the day by revealing its top three long-term goals.
Here’s a look at the key highlights from Twitter’s Analyst Day.
Super Follow – Monetize Your Tweets
Users will soon be able to monetize their tweets with Twitter’s new Super Follow feature.
“$4,99/month – Cancel anytime”: Twitter arbeitet an einer “Super Follow”-Funktion, mit der man direkt auf der Plattform Geld verdienen kann. Hier sind die ersten Screenshots, via @TwitterIR: pic.twitter.com/hPiq27Ov5U
— Martin Hoffmann (@martinhoffmann) February 25, 2021
For a monthly fee users can Super Follow their favorite content creators to receive perks such as:
- A supporter badge
- Subscriber-only newsletters
- Exclusive content
- Deals & discounts
- Community access
This is both the first paid feature Twitter has offered to users, and a first in terms of Twitter users getting paid directly by their followers.
Popular content creators on Twitter can soon earn revenue from content they contribute to the platform. Super Follows can also be a valuable feature for publications, journalists, and reporters.
This appears to be the end result of the much talked about subscription-based product Twitter has been working on.
Twitter Communities
Twitter gave an early look at an upcoming feature which appears to be similar to Facebook Groups.
According to screenshots shared by those who attended the virtual event, Communities allow Twitter users to join a discussion about a centralized topic.
When composing a tweet, users will have the option to share to one of several Communities they belong to.
Twitter announces Communities, like Facebook Groups but on Twitter
(they’ve started working on it in the web app since at least few weeks ago) https://t.co/5YBmEfgsUnpic.twitter.com/JlkrZNjLBo
— Jane Manchun Wong (@wongmjane) February 25, 2021
Twitter plans to start testing something that looks *a lot* like groups. pic.twitter.com/iFw6OFegOP
— Karissa Bell (@karissabe) February 25, 2021
Further details about Twitter’s Super Follow and Communities features have yet to be shared publicly.
Twitter’s Long Term Goals
Twitter listed these as the company goals it plans to achieve by 2023 (mDAU refers to monetized daily active users):
- Double development velocity by the end of 2023, which means doubling the number of features shipped per employee that directly drive either mDAU or revenue.
- Reach at least 315 million mDAU in Q4 2023, which represents a ~20% compound annual growth rate from the base of 152 million mDAU reported in Q4 2019, which was the most recently reported mDAU when Twitter first announced this ambition in March of 2020.
- At least double total annual revenue from $3.7 billion in 2020 to $7.5 billion or more in 2023.
We’ve set ambitious goals and a clear strategy to accelerate innovation and growth. #TWTRAnalystDaypic.twitter.com/U1WnhimXs3
— Twitter Investor Relations (@TwitterIR) February 25, 2021
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